Sen. Maria Cantwell (D-WA) and Rep. Cathy McMorris Rodgers (R-WA) have unveiled the American Privacy Rights Act (APRA), a bipartisan data privacy proposal that could fundamentally alter the US consumer privacy landscape. The bill, if passed, would give consumers the right to opt out of targeted advertising, allow them to delete any data that was collected about them, and create a federal data broker registry.

Colorado has become the first state to extend its privacy law to protect neural data, aiming to prevent tech companies from hoarding brainwave data without consent. The law mandates transparency, consent, and easy access for users regarding neural data usage, especially in targeted advertising. Similar legislation is also progressing in California.